B100 (ABANCA)
B100 is Abanca's new digital bank. Its innovative model, 'The Healthy Banking', connects finances with economic rewards linked to healthy habits and environmental sensitivity.

Using humor, direct language, and a simple structure, we explain how daily actions can help improve health, care for the planet, and save money. Starring Salva Reina, winner of the Goya Award for Best Supporting Actor.
Having several influencers agree not to post anything for 24 hours might seem absurd. But if it's to raise awareness about the use of social media, then maybe it makes sense.
25% of the income B100 receives from Pay to Save debit card transactions goes toward combating marine pollution. This effort is vital: we eat 2,000 little pieces of plastic every week, over 250 grams per year. How long are we going to swallow this reality?
PS21 x B100 x Jungle