We extensively researched Tim Burton's aesthetics and visual codes to integrate our 'Tipo Directo' ('Direct Guy') into the story, respecting its tone and adapting the insurer’s products to the series' unique universe.

Before each episode of the series, we aired custom prerolls. These spots adapted our insurance products to cover the specific mischief and antics that the characters were doing in those episodes.

If you're from Nevermore, we insure your hearse. If you're from this world, simply your car. And the same goes for werewolves, gothic boarding schools, and any mischief/shenanigans that Wednesday and her friends might get up to.

The collaboration began on Madrid's Alcalá street with a strategic act of mischief. We displayed a huge canvas that looked like two separate ads—one for Netflix, one for Línea Directa. However, the audience quickly realized that Thing had vandalized our billboard. That little act of mischief was the perfect teaser for our partnership.