McDonald's
On McHappy Day, your BigMac® costs the same as usual, but it is worth much more. Because all the proceeds from Big Mac® sales are donated to the Ronald McDonald Children's Foundation® to help keep families close when their child's treatment is far away.
How much is a Big Mac® worth?
The Foundation's families are the protagonists of this day and of this campaign, in which they explain the true value of the Big Mac themselves, accompanied by those they love most.
Credits
True x McDonald's x Somos5
[x1 PR Award El Chupete 2025]