A Natural Feed
Branding & Art Direction

New positioning of an animal feed company, based on a renewal of its corporate identity


The main purpose of this project was to convey the new positioning of "Piensos de Guadarrama", based on a renewal of its corporate identity.


Some key lines of action were established for the development of this new visual brand: to be highly recognizable, sustainable, versatile and engaging, while avoiding the use of an animal as a symbol.

Credits:   Raquel A., José Luis M., Marta P., Celia P., Sofía P. & Ignacio Vaxeras.