

Brand Identity
A Natural Feed
New positioning of an animal feed company, based on a renewal of its corporate identity.
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ClientPiensos de Guadarrama
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Year2020
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RoleBranding
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Info
Renewing the Traditional
The main purpose of this project was to convey the new positioning of "Piensos de Guadarrama", based on a renewal of its corporate identity.
Some key lines of action were established for the development of this new visual brand: to be highly recognizable, sustainable, versatile and engaging, while avoiding the use of an animal as a symbol.