Respect_ focuses on promoting respect for animals, care for people and love for nature by claiming a 100% animal-free space. In this campaign, this purpose is expressed through oversized stuffed animals that represent the essence of the 'Animals are not toys' tagline, a symbol of the brand's purpose, vision and DNA. In Milan, Rome, Florence and Paris, the campaign was amplified through billboards, posters and the personalization of buses and subway stations.

At Save The Duck, RESPECT_ is the engine behind performance, not its limit. Inspired by Mingma Tenzi Sherpa's world record ascent of all 14 eight-thousanders in animal-free gear, this campaign proves that altitude becomes attitude. It's not about how high you go, but how you get there.